Product Creation Lesson #10 - Know Your Customers & Build A Sales Funnel

You may have the best product and know it is something that
makes sense to you. 

You may even know the customer needs it. But if it doesnt make
sense to the customer, they will not buy.

This is going to take some investment on your part. You are
going to have to invest (monetarily or with time) in researching
your market.

Do your research to find the narrow window in the mind of your
prospect or customer in order to position your products and
services effectively over a product or service of your
competitors.

Changing a mind is an extremely difficult task. You will find
that it is much easier to work with and hook your product to
what's already there.

As you bring your website visitors onto your sales funnel
through your entry level products you need to control as much of
it as possible.

If you dont help them make it to the next product in the funnel
you will find that they will go off seeking on their own and end
up at your competitors doorstep.

Now you sometimes will send them to your competitors, but you
will do it through your recommendation and control. This will
keep them trusting in you as the credible expert of their choice.

At the very beginning of your sales funnel you will your entry
level product. At the end of your funnel is the end goal or
solution to the problem your customer came to you experiencing. 

Your job is to position products that will make total sense to
your customer to take the next step up.

Now the great thing about this is that you do not need to be the
product owner or creator to all of these products yourself,
although you certainly can be.

You also can position good quality affiliate products that will
make sense and help your customer take that next step.

The more help you provide your customers, the more value you add
to them. The more they will appreciate and respect you.

By properly positioning your products and affiliate products in
your sales funnel the more this differentiates you from your
competitors who are still scrambling around trying to figure out
what the customer actually wants.

Remember that you need to design a well thought out sales funnel
and buying experience for your customers. If you do this well
your customers wont go to competition that is offering less
value, and you will have a higher increase of margin and profit.


To Your Success,
YOUR NAME

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